It’s been said that the best ideas are born of necessity and this is certainly true of Peg Perego, a global leader in the design and production of infant and juvenile products. Unhappy with the non-availability of juvenile products for their infant son in 1949, Giuseppe Perego decided to design his own baby carriage. The aesthetics, functionality and the beautiful fabrics added by his wife caught the attention of parents in the Perego’s small Italian neighborhood. Soon they were inundated with requests by neighbors for carriages for their own children. Peg Perego was born.